The Attention Economy Crisis: The Future of Content, Commerce and Culture
“What unites people? Armies? Gold? Flags? … Stories. There’s nothing in the world more powerful than a good story. Nothing can stop it. No enemy can defeat it.” – Tyrion Lannister, “Game of Thrones”
People understand the world through stories. Shared stories create brands, shape culture and fuel politics. But a story only has power when it is given attention. The competition for people’s attention is called the “Attention Economy.”
The global economy runs on top of the Attention Economy. What people choose to work on — or even where they live— is influenced by stories that capture people’s attention. When did you first decide what you wanted to be when you grew up? Maybe SimCity motivated you
to become a city planner, or X-Files sparked your curiosity in a STEM
career, or the raves of a favourite aunt inspired you about the quality of life in Texas. These are all stories, but they can only shape us if we pay attention to them.