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📡 Why you should 😨 if you have a 🇨🇳📱

Welcome to this week's Pulse! I think you're getting enough 🎃👻 emails, so I'm keeping Pulse regular
October 27 · Issue #60 · View online
Welcome to this week’s Pulse!
I think you’re getting enough 🎃👻 emails, so I’m keeping Pulse regular this year (you can add me on Snapchat for spooky if you want though: perspectiveix).
Other than this, there’s a lot in the news, so I’ll keep this part short. Just a quick note: never thought I’d feature a tweet from the US president again, but I have… Although like 99.99999% of his tweets (just because nothing’s impossible), I don’t agree with this one either.
Now, scroll down and have a great Sunday!
- Ben from [ perspective ix ]

📰 News
  • Facebook rolled out their News tab in the US this week [Facebook], and made it quite controversial by having Breitbart there as a news source [Verge]; something even Zucks couldn’t really explain why!

  • Snapchat blew past earnings expectations for a big beat in Q3, as it added 7 million daily active users (DAUs) this quarter to hit 210 million, up 13% YoY. Snap also beat on revenue, notching $446 million, which is up a whopping 50% year-over-year [TechCrunch].
  • Btw, I’m still on Snapchat if you wanna !

  • Google is improving 10 percent of searches by understanding language context with the help of BERT, their new tweaked algorithm (Bidirectional Encoder Representations from Transformers) [Verge].

  • Google is “genuinely struggling” with transparency and employee trust, according to its CEO, Sundar Pichai [Axios].

  • Less than a year ago, WeWork was a superstar of the startup world, a rapidly growing coworking company with a mission to “elevate the world’s consciousness” and a gargantuan $47 billion valuation [BusinessInsider]. But in the past few months, the company has devolved into chaos as it canceled its IPO, pushed out its founder, and narrowly avoided bankruptcy with a rescue funding package from its largest investor, SoftBank, which took control of 80 percent of the company. And Now, leaked transcript: what WeWork’s new chairman told anxious employees at an all-hands meeting The new chairman of the troubled coworking firm confirmed layoffs and explained how he plans to rescue the company from distress. [Recode]

  • Netflix to raise $2 billion in debt to fund more content spending [TechCrunch].

🧠 Insights
China's Policy Toward Global Consent? - Credit: Lianhao Qu on Unsplash
China's Policy Toward Global Consent? - Credit: Lianhao Qu on Unsplash
Why you should worry if you have a Chinese smartphone
China’s use of technology for social control of its citizens is extensive – but it could affect users elsewhere too, says security analyst Samantha Hoffman.
Samantha Hoffman is an analyst of Chinese security issues at the Australian Strategic Policy Institute (Aspi). She recently published a paper entitled Engineering Global Consent: The Chinese Communist Party’s Data-Driven Power Expansion.
Read more on the Guardian.

📊 Statistics
In-app purchases revenue on TikTok from US users - Credit: Apptopia
In-app purchases revenue on TikTok from US users - Credit: Apptopia
U.S. users spend more than $23 million in TikTok since launch
You can’t read tech news for more than a day or two before you come across an article mentioning TikTok, the newest massive social media network in the world. Its parent company Bytedance acquired last year which led to TikTok’s U.S. launch on August 2nd, 2018. Since then, American users have spent $23.1 million on coins and other virtual goods for the TikTok economy.
Since launching in the United States, the market is responsible for 24% of its in-app purchase revenue. This excludes third party app stores found in China.
Read more on Apptopia.

Budget Trends by Channel - Credit: Marketing Charts
Budget Trends by Channel - Credit: Marketing Charts
Here’s How Global Marketing Leaders’ Budgets Are Trending Across Channels
Looking ahead, forecasts indicate that the decline in traditional advertising spend is expected to continue as more marketers turn to digital channels, with the US media market size for online advertising predicted to be more than double that of traditional TV by 2023. Indeed, a majority of marketers expect their budgets for digital media to increase greatly in the next 12 months, per a report by Kantar.
The amount of time the average person spends watching online videos has risen quicker than expected. As such, more than four-fifths (84%) of the global marketing leaders surveyed expect their online video budget to increase in the next year. Seven in 10 believe their budget for social networks will rise as well.
Read more on Marketing Charts.

📱 Tools & Apps
  • Buy Me A Coffee 2.0: Helping creators, artists, and others [like me] get paid! (They have a Beta iOS app too, and it’s super well designed. Can’t wait for you all to see it.)

  • Culrs: Thoughtfully crafted colour palettes now on your mac menubar [macOS]

  • Cash App Stocks: Now you can invest with Square’s Cash app. (Try Cash App using my code and we’ll each get £5! WFSDXPP - or this link)

🎧 Audio Stimulation
Play to Win, and When You Lose, Be Grateful You Had The Opportunity
🐦 Tweets of the Week
Donald J. Trump
To Tim: The Button on the IPhone was FAR better than the Swipe!
Should we expect an executive order from the US President forcing all the future iPhones to have a home button?
Can’t believe it, but there was a time when this was clearly a joke… but now, what’s a joke?!
How to never write.

💩 Believe you can't write.
🕳 Consume compulsively.
⌛️ Never make time to write.
🤔 Overthink every sentence.
👀 Set unrealistic expectations.
📈 Never push yourself to improve.
👤 Believe your point of view is useless.

🎮 Fun Stuff
339k followers... What can't you do on the Internet!?
339k followers... What can't you do on the Internet!?
Halloween Halloween
This is not goodbye...
I’ve got nothing else to say, but to thank you for allowing Pulse to hit your inbox every Sunday; I’ll do my best so it would bring some value to you.
Now, Ciao!
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