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📡 When being watched is your work. And social media.

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Welcome to the last Pulse of November! Another cold sunny day here in Manchester and another Pulse. H
 
November 25 · Issue #16 · View online
Pulse
Welcome to the last Pulse of November!
Another cold sunny day here in Manchester and another Pulse. Hope you’re enjoy the Cyber Weekend and shopping.
There’s a lot for you to go through in this issue, so without further ado, scroll through…
Ben

📰 News


  • Apple Emoji Turned 10 last week. On 21 November 2008, Apple released a free software update for iPhone users in Japan which contained Apple’s first emoji font and keyboard. Ten years later, it’s clear that this release paved the way for the widespread emoji support we see around the world today.

🧠 Insights
Chinese Live Streamer - Credit: Aeon
On China’s state-controlled internet, live-streaming fills a role similar to YouTube in the United States, allowing young people to keep up with, and even interact with, their favourite internet personalities. It’s also boomed into a multibillion dollar industry, driven by ‘gifts’ – small amounts of money sent from viewers to streamers – and brand partnerships.
Live Streamer chronicles a day in the life of one Beijing-based web personality, Jing Zi, as she offers beauty tips, sings songs and, most popularly, eats for her young fanbase. The work is challenging, requiring her to entertain viewers for up to seven hours a day, but she also says it feels good to be cared for by so many fans.
Live Streamer is part of the Shanghai-based US filmmaker Noah Sheldon’s Work-is documentary series, which ‘sets out to catalogue the labour force of China in a more intimate and granular way, using voices and personal histories to colour the notion of what it means to be working in modern China’.
Watch it on Aeon.

📊 Statistics
User Engagement on Facebook & Instagram - Credit: SocialBakers
Instagram vs. Facebook: The Most Engaging Industries

TikTok's revenue growth during the last 12 months - Credit: SensorTower
TikTok
Riding a wave of ramped up international marketing and notoriety among influencers, video-based social app TikTok from Beijing’s Bytedance saw its highest earning month to date in October. According to Sensor Tower’s Store Intelligence estimates, TikTok grew its user spending on in-app purchases some 275% or 3.75x YoY last month to more than $3.5 million worldwide.
Read more on SensorTower.

FOMO networkers - Credit: GlobalWebIndex
Social Media FOMO
  • 1 in 4 global internet users have a ‘fear of missing out’ on social media.
  • 51% of these FOMO Networkers are female.
  • Social media FOMO is most prevalent in EMEA (22%) and North America (33%).
Download the complete report for free at GlobalWebIndex.

📱 Tools & Apps
  • Twivese: Discover diverse Twitter users & get more followers.
🎮 Fun Stuff
We came from this…
Credit: Reddit/u/PK_WIZARD
toward this…
Credit: owlturd
to this…
YouTube by Kris Wilson - Credit: Cyanide and Happiness
This is not goodbye...
This is a big thanks for being a part of Pulse. Hit reply if you have any feedback/suggestions!
Until next week 🙂
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