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📡 We're beating the goldfish. Texting is taking over.

🍁🍂Happy Autumn! Welcome to the first Pulse of Autumn. I'm not gonna lie, I will miss the long summer
September 23 · Issue #7 · View online
🍁🍂Happy Autumn!
Welcome to the first Pulse of Autumn. I’m not gonna lie, I will miss the long summer days, won’t you?
In this issue, there’s been a small change in the News section. Hope you like it. But let me know if you don’t. Also, DO NOT miss out the Tools & Apps sections. I’m sure you’ll love it. Just scroll to the end…
And now, one big question for you: What is it that you don’t like about Pulse? Reply to this email. Let’s improve it together.
💡 Would you go to a gym that charges you $300 per month, but gives you $10 every day you hit the gym?

📰 News
  1. Instagram denies any plans for a native ‘Regram’ button.
  2. But, now you can send GIFs within Instagram DMs.
  3. Also, you may soon be able to hide hashtags from your captions.
  4. And add Quiz stickers to your Instagram stories!

  1. @Twitter has been given a new life.
  2. Twitter also scared many of their users last week by announcing users’ DMs may have been leaked to developers, which was quite bad. However, a point the majority of the users missed throughout the story was that the company said that about the DMs sent to customer service accounts.
  3. Remember, back in 2016 when Twitter announced that you don’t need a period/dot at the beginning of a tweet if you want to start it with a @username? Well, you still do, because they didn’t bother to neither actually implement the change nor announcing that they’re not doing it! And for the record, I think .@ is just too lazy and boring! Try an emoji.

  1. Facebook is planning to unveil its video chat device 'Portal’ for the home next week to compete with Amazon Echo, Cheddar reports.
  2. Sony is following in Nintendo’s footsteps with a PlayStation Classic.
  3. Salesforce CEO Marc Benioff and his wife bought Time Magazine for $190 million.
  4. White House draft order directs probes into tech giants [Reuters], but White House says a draft executive order reviewing social media companies is not “official.” [TechCrunch] 😐
  5. Polestar unveils first production EV with aim to overtake Tesla. [TechCrunch]

🧠 Insights
Share Better Stories on Instagram - Credit: Luke van Zyl on Unsplash
Share Better Stories on Instagram - Credit: Luke van Zyl on Unsplash
6 Instagram Stories Tricks to Get Better Engagement
Your Instagram feed is ruled by its algorithm. Therefore, the more you engage with someone, the more they will show up in your feed.
Using Instagram’s interactive tools and features is a neat way to get more people to interact and engage with your story and is a great long-term strategy to build an engaged audience.

State of Attention 2018 (eBook) - Credit: Prezi
State of Attention 2018 (eBook) - Credit: Prezi
Attention Spans: More Selective, Not Shorter
Prezi’s State of Attention report suggests that our attention spans are becoming more selective, not shorter, highlighting the importance of relevant and personalised content marketing.
A survey of 2,008 full time office workers, found that attention spans have actually increased. 
Six out of ten respondents say they can give a piece of content their undivided attention without getting distracted, more than they could one year ago. Meanwhile, 42% say they’ve become more selective about the content they consume.
📊 Statistics
Teens Favourite Communication Methods - Credit: Common Sense Media
Teens Favourite Communication Methods - Credit: Common Sense Media
Texting is Now Teens’ Favourite Way to Communicate With Friends
It’s no surprise that teens today are heavier social media users than they used to be: 70% report using social media multiple times a day, about twice the proportion (34%) from 2012.
However that doesn’t mean that social media is their preferred way of communicating with friends. Asked to choose between texting, in-person, social media, video-chatting, and talking on the phone, a leading 35% of the more than 1,000 13-17-year-olds surveyed said that texting is their favourite way to communicate with friends. That’s up slightly from 33% who felt that way in 2012.

Top 10 Brands in the UK - Credit: Prophet Brand Relevance Index®
Top 10 Brands in the UK - Credit: Prophet Brand Relevance Index®
Prophet Brand Relevance Index®
A survey of 47,845 consumers in the United Kingdom, China, Germany and the United States to determine which of 803 unique brands they simply cannot live without [by Prophet]
Download the full index in PDF:
  1. 🇬🇧The United Kingdom
  2. 🇨🇳China [English / Chinese]
  3. 🇩🇪Germany [German]
  4. 🇺🇸The United States

📱 Tools & Apps
  • Cash App: a simple way to pay people back. Friends, family, co-workers – anyone, really. Join and we’ll get £5 each when you use it for the first time.

  • Picular: Google, but for colours. Search for beer or strawberry and get all their shades - in Hex code.

  • Mobile Planet: Not an app, but Luke W’s presentation on mobile interface dynamics. [PDF, 107 MB] It’s a fantastic deck. Don’t miss it.
😮 Fun Stuff
🐕 Dogs of the World & Their Countries of Origin 🐕 Dogs of the World & Their Countries of Origin
Credit: ConserveTheSound
Credit: ConserveTheSound
📻 Conserving the sounds of obsolete devices. You’ll enjoy this more the older you are.
This is not goodbye...
Later this evening, I’ll be at Jason Derulo’s concert at Manchester Arena. Keep an eye on my stories on Snapchat & Instagram.
I will probably film the whole thing, like I did at Ed Sheeran, Thirty Seconds to Mars, and Imagine Dragons, and post it on my personal YouTube channel.
See you next week!
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