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📡 Twitter found a fix. Snapchat's struggle continues.

Welcome to another Pulse! It's been a super exciting week around here! Two birthdays, one concert (if
October 28 · Issue #12 · View online
Welcome to another Pulse!
It’s been a super exciting week around here! Two birthdays, one concert (if you’re a millennial, you probably wanna see it. Hint: Enrique…), and Halloween weekend!
Before we dive in, here’s something I learned today:
😵 People born blind use the same facial expressions as sighted people when expressing emotions! (Link)
Now, scroll, please - but not too fast - and to the end.

📰 News
  • Twitch continues to dominate the live streaming market, with approximately 2.5 billion hours watched by viewers in the third quarter of 2018, YouTube has begun to close the gap. YouTube Live, started the year with 15% of the overall live streaming market’s viewership, but by September 2018, it had grown to roughly 25% of all live streaming hours viewed. [TechCrunch]

  • It was reported this week that Facebook would face a £500,000 fine from the UK over the Cambridge Analytica scandal, but it was a drop in the bucket for the massive company. It’s difficult to even properly visualise. Facebook made $5.1 billion in net income last quarter, a figure that’s difficult to see next to $644,000, the USD equivalent of the fine. See the visualisations on the Verge.

  • Snapchat loses 2M more users in Q3 2018 and shares sink to new low (but for the record, we still love Snapchat!) Snapchat’s daily active user count dropped again, this time by 1 percent to 186 million, down from 188M and a negative 1.5 percent growth rate in Q2. [TechCrunch]

🧠 Insights
the Power of Survey Data - Credit: RawPixel on Unsplash
7 Brilliant Marketing Campaigns that Prove the Power of Survey Data
Every great campaign starts with an insight – an insight that tells a story about your target consumer. Surveys help you reveal those stories.
Read more on GlobalWebIndex.

Schizophrenia & the Nature of Pleasure - Credit: Yellowstone National Park
How Schizophrenia Illuminates the Nature of Pleasure
Schizophrenia is one of the most widely misunderstood of human maladies. The truth of the illness is far different from popular caricatures of a sufferer muttering incoherently or lashing out violently. People with schizophrenia are, in fact, not more likely to be violent than people without schizophrenia.
Read more on Aeon.

📊 Statistics
Instagram & the Fortune 500 - Credit: Marketing Charts
Instagram Continues to Grow in Popularity With the Fortune 500
Almost two-thirds (63%) of Fortune 500 companies are now actively using Instagram, marking the 6th consecutive year of increases in the platform’s use by these companies, according to the latest annual analysis of Fortune 500 corporate Social Media usage from the University of Massachusetts Dartmouth Center for Marketing Research. This is up from 53% last year, 45% in 2016, 30% in 2015 and 20% in 2014, per the report.
LinkedIn continues to be the most popular social platform for Fortune 500 companies, with virtually all (98%) using the platform this year, consistent with last year’s report.
Twitter (91%) and Facebook (89%) are also widely used by the Fortune 500. Each saw an incremental increase in usage, from 88% and 85%, respectively, last year.
Read more on MarketingCharts.

Twitter: Losing [fake] Members and Staying Profitable - Credit: Recode
Twitter’s Bot Problem
It took more than a decade, but Twitter just turned a profit for the fourth quarter in a row. The company brought in $106 million on $758 million in revenue, which was better than expected. 
Twitter also reported a loss of 9 million monthly active users, a decline it had prepared Wall Street for. The company has said this decline in MAUs is mostly due to its efforts to clean up the “health” of the service - aka bot crackdown.
Read more on Recode.

📱 Tools & Apps
  • Snap Camera: The magic of Snapchat Lenses, now on desktop.
If you’re on Snapchat, don’t forget to add me: perspectiveix

  • DesignBase: Curated free design resources in one place.

🎮 Fun Stuff
I always follow the rules. - Credit: u/Flightorfighter on Reddit
Should’ve followed more rules when thinking investing in ICOs too…
💸💸💸 - Credit: u/nichlaes on Reddit
This is not goodbye...
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  • Buy me a cup of coffee here or here.
  • Become a Pulse member here.

Thank you so much! And see you next week!
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