Instagram Continues to Grow in Popularity With the Fortune 500
Almost two-thirds (63%) of Fortune 500 companies are now actively using Instagram, marking the 6th consecutive year of increases in the platform’s use by these companies, according to the latest annual analysis of Fortune 500 corporate Social Media usage from the University of Massachusetts Dartmouth Center for Marketing Research. This is up from 53% last year, 45% in 2016, 30% in 2015 and 20% in 2014, per the report.
LinkedIn continues to be the most popular social platform for Fortune 500 companies, with virtually all (98%) using the platform this year, consistent with last year’s report.
Twitter (91%) and Facebook (89%) are also widely used by the Fortune 500. Each saw an incremental increase in usage, from 88% and 85%, respectively, last year.