📡 to enhance or to compensate?

Hello and welcome to Pulse — the weekly techie/businessy newsletter from @perspectiveix. I’m your host, Ben, and today’s pulse is a bit shorter than usual. Things will go back to normal next week.

🐮 a gift for you.

Self-disclosure on social media is not just about building trust and forming relationships. ‘Social Enhancement & Social Compensation’ is another theory concerning people’s online presence and behaviour that associates the offline popularity of a user & how it relates to their behaviour on social media. 

Popularity studies show that in the beginning stages of adulthood, peers replace parents as the most important social influence on teens. And therefore, teens become much more interested in acceptance of their “friends” rather than their family. During this time, being popular and/or attractive - simply “cool” - among peers plays a crucial role in the youth social interactions. The “cooler” they are, the more popular they become, and that’s desirable - and not just for teens!

Read more here.

see you next week — properly.

ciao!