The State of Pinterest
29% of US Adults Use Pinterest. Of the other social platforms, it’s fourth in popularity, behind YouTube, Facebook and Instagram. However, the metric has been slowly climbing.
According to Pinterest’s own demographic data, more than half of Pinners are international and more than half of new signups are men. This means that even if US audiences aren’t gaining as quickly, there’s potential for an international audience to take off.
💰 Pinterest delivers $2 in profit per $1 spent on ads.
📌 70% of Pinners will search, save or click on a Pin.
📱 85% of Pinterest searches happen on mobile.