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Hello and welcome to this week’s Pulse — the weekly techie/businessy newsletter from @perspectiveix.
 
June 14 · Issue #93 · View online
Pulse
Hello and welcome to this week’s Pulse — the weekly techie/businessy newsletter from @perspectiveix. I’m your host, Ben, and I’d like to thank you for being here with me.
If we’re friends on Snapchat, you probably have seen the new lens I made — and if we’re not friends, whose fault is that? We should be! Add me. I’m currently working on a few photo filters, trying to remind myself how much I liked photography when outside wasn’t so far away [dramatic music].

Now, let’s get scrolling ‘coz this week’s insight is so… relatable.

🧠 INSIGHTS
Being observed - Credit: Jonathan Borba on Unsplash
Being observed - Credit: Jonathan Borba on Unsplash
Living our lives, we make many decisions in the presence of others — ordering at a restaurant or going somewhere as part of a group. 
Today, aside from being directly observed by people around us, the decisions we make are subject to more observation by technology, allowing firms not only to record and track but to analyse our behaviour and decision-making process.
Companies like Amazon and Netflix are utilising this type of analysis to provide you with “inspired by your purchases” or “inspired by your browsing/watching history.”
This piece is based on a recent series of studies, where Yonat Zwebner, PhD and Rom Schrift, PhD compared consumers’ responses to observations of two stages in decision-making — pre-choice & purchase. What they found is that observation in the pre-choice stage triggered greater aversion than did observation in the purchase stage.
Observation of the pre-choice process changed consumers’ preferences in specific ways: to evade being observed in the preference-construction stage, consumers distorted their preferences. They behaved in a manner that enabled them to resolve the decision with as little conflict as possible — by choosing default options or making no purchase at all.
Read more on BehavioralEconomics.

there’s more about decision-making, but a different kind, if you scroll down to today’s 🎧 section.



📊 STATISTICS
Top Mobile Publishers Worldwide for May 2020 by Downloads Top Mobile Publishers Worldwide for May 2020 by Downloads
Too Much Branded Influencer Content on Social Media Too Much Branded Influencer Content on Social Media
📱 TOOLS & APPS
also you can create your own shortcast — and i’m thinking about creating mine… it’s a decision caused by Armel Beaudry Kembe, Trebble’s CEO, subscribing to Pulse!


  • Relate: The CRM for Google Sheets
it’s not publicly available, but your can sign up to get access.


  • WP MyLinks: Create micro landing pages for links using WordPress
i don’t use WP anymore, but if you do, this can be helpful


  • HAGS: Get yearbook signatures on Snapchat [iOS]
pretty cool — only for US high schools though 😐





🔍 SPOTTED
  • New Twitter verification in different stages [link]
  • Twitter is working on Tweet Reactions [link]
  • Twitter is working on the ability to view a single Topic and its feed, without having to follow [link]
  • Spotify is working on new ways to edit a playlist [link]
  • Spotify for Android is working on suggested follows bar in the Home page [link]


📺 VIDEO STIMULATION
8:46 - Dave Chappelle 8:46 - Dave Chappelle
🎧 AUDIO STIMULATION
Playing Favourites - Hidden Brain
🐦 TWEETS of the WEEK
Tej Dosa 😂🧠
You don’t have to die

To rest in peace.
Matthew Kobach
If you're reading, watching, or listening to the right things, learning is as just as much fun as being entertained
Krishna
If you hate a person, then you’re defeated by them.

-- Confucius
James Pierce
You can’t fight emotion with logic and expect to win.
😂 FUN STUFF
what it would have looked like in the 80s what it would have looked like in the 80s
🧵 not a thread, but it has three more screenshots your MUST see 😂👇
Liam Bennett
Wow, that was a wild few minutes where the actual President of the USA was following me on Twitter and even sent me a message. Shame it ended so badly 😭 https://t.co/KejDKTleNu
found it! - Credit: Reddit/u/interpret101
found it! - Credit: Reddit/u/interpret101
Miriel Thomas Reneau
I’m writing a condolence card. Gregory (5) asks what I’m doing. “I’m writing a note to say how sorry I am that my friend’s mom died,” I say.

He pauses for a VERY fraught moment and then asks, oh so tentatively

“...that’s just to be kind, right? You’re not the one who did it?”
👆 this 🧵 is 😂
and so is THIS. 😂😂


🗞 NEWS
  • Facebook’s Giphy acquisition under scrutiny in the UK, no more free ebooks, and unsolved deepfake problem [link]

  • Facebook’s new old moral compass, Snapchat’s big little thing, and PS5’s design & memes [link]

  • Android 11 Beta, Amazon’s police ban, and Twitter to call you out if… [link]

  • India’s Spy-for-hire firm, Twitter’s new Fleet destination, and Honda’s crash [link]

  • Twitter verifications, Microsoft’s AI mess, and Sony’s PS5 event [link]

  • Zuckerberg-funded scientists call out Facebook, Samsung heir in new troubles, and Apple’s new patent. [link]
thoughts on the news section?!


That's all for this week...
to go out now. it’s sunny ffs — again!
to go out now. it’s sunny ffs — again!
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