These Were 2018’s Top Brands for Ad Awareness
According to the latest data
from YouGov BrandIndex, technology brands have featured highly in WoM (word-of-mouth) rankings, but they are losing out top spots to more established firms when it comes to ad awareness.
Coming top of the list with its memorable amphibian is insurance firm GEICO, with almost half of US adults (48.4%) being able to recall an ad from the group during the two weeks prior to being surveyed. GEICO was followed by McDonalds (47.0%) and Walmart (45.0%). Netflix is the only technology brand that features in the top 10, with 39.4% of adults surveyed being able to recall an ad for the streaming service.
Tech players are, however, making swift improvements in ad visibility. Amazon Alexa is the most improved brand, rising to an average of 34.3% of consumers (up from 25.9% in 2017) having seen an ad during the prior two-week period. It’s worth noting that this ad awareness figure is close to the 36% of Americans that now own a Smart Speaker.