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📡 Social media and change.

Welcome to the mid-March Pulse! It's been another crazy week. We've had a lot to celebrate World Wide
March 17 · Issue #29 · View online
Welcome to the mid-March Pulse!
It’s been another crazy week. We’ve had a lot to celebrate World Wide Web’s 30th birthday, Pi Day, Tesla Model Y, and Spotify vs Apple dispute; and a lot to mourn for, from the terrorist attack in Christchurch, New Zealand, and how social networks struggled to block its livestream and re-uploads of its video, to Ethiopian Airlines crash.
My thoughts and prayers are with everyone who’s been affected by the tragedies of last week. Let’s hope for a better week ahead.
- Ben from Perspective IX

🧠 Insights
Credit: Toutiao [Public domain]
How TikTok Is Rewriting the World
There’s a good chance you’ve heard about this new hot app called TikTok but haven’t tried it yet. Or maybe you had but didn’t stick around because you asked one of the youths in your family to explain it to you and they failed.
Well, in either case, this piece by John Herrman in the New York Times is definitely worth digging into:
I’m already on TikTok by the way - and it’s fun. You can find me here as perspectiveix or by scanning this TikCode!
📊 Statistics
Mobile Internet Traffic Share - Credit: Statista
YouTube is Responsible for 37% of All Mobile Internet Traffic
A new report by Sandvine has revealed the applications responsible for the most downstream mobile traffic in the world. Underlining the popularity of streaming services, YouTube accounts for the most megabytes with 37 percent - an awfully long way ahead of second-placed Facebook with 8.4 percent and Snapchat with 8.3 percent. Netflix, which accounts for the most internet traffic overall, only manages 2.4 percent when it comes to mobile.
Read more on Statista.

Top Travel Apps in Europe - Credit: SensorTower
Top Travel Apps in Europe for 2018 by Downloads
The most downloaded travel category app in Europe for 2018 was Booking with close to 25 million installs. 🇩🇪Germany, 🇬🇧Great Britain, and 🇫🇷France were the top countries with the most new installs of the app. The full top 10 ranking of travel apps in Europe by downloads for 2018 is above. App download estimates are from Sensor Tower’s Store Intelligence platform.
Uber was the second most installed travel app in Europe last year with more than 21 million downloads. Yandex Navigator, Yandex Taxi, and BlaBlaCar made up the remainder of the top five most installed travel apps in the region.
Read more on SensorTower.

Top Brands for Ad Awareness in 2018 - Credit: MarketingCharts
These Were 2018’s Top Brands for Ad Awareness
According to the latest data from YouGov BrandIndex, technology brands have featured highly in WoM (word-of-mouth) rankings, but they are losing out top spots to more established firms when it comes to ad awareness.
Coming top of the list with its memorable amphibian is insurance firm GEICO, with almost half of US adults (48.4%) being able to recall an ad from the group during the two weeks prior to being surveyed. GEICO was followed by McDonalds (47.0%) and Walmart (45.0%). Netflix is the only technology brand that features in the top 10, with 39.4% of adults surveyed being able to recall an ad for the streaming service.
Tech players are, however, making swift improvements in ad visibility. Amazon Alexa is the most improved brand, rising to an average of 34.3% of consumers (up from 25.9% in 2017) having seen an ad during the prior two-week period. It’s worth noting that this ad awareness figure is close to the 36% of Americans that now own a Smart Speaker.
Read more on MarketingCharts.

📱 Tools & Apps

🐦 Tweets of the Week
What do you think?
🚀 Perspective IX
🗳 Poll: #Twitter Stories, Yes or No?
10:34 AM - 16 Mar 2019
And now, this:
Scott McGrew
Good reason not to get all your news from Twitter.
5:17 PM - 10 Mar 2019
and this:
Jordan Novet
Stock growth in the past year
Facebook: -10.3%
Amazon: 9%
Apple: 4.6%
Netflix: 13.5%
Alphabet: 4.9%
Microsoft: 22.5%
4:52 PM - 16 Mar 2019
🎮 Fun Stuff
Pretty accurate description of NOKIA - Credit: Reddit/u/StathisStGr
but then…
Internet in a nutshell - Credit: Reddit/u/ExSqueezeIt
This is not goodbye...
This is “see you next year” in Persian mode.
Persian New Year (aka Nowruz, aka the start of the Spring) is juts around the corner. So, here’s an old post to give you an idea about it.

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