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Welcome to another Pulse from sunny-but-super-windy Manchester! Hope you're enjoying your Sunday. It'
January 27 · Issue #23 · View online
Welcome to another Pulse from sunny-but-super-windy Manchester!
Hope you’re enjoying your Sunday. It’s been another busy week around here, but that’s a lot better than the weeks I have less to do.
This week, I was thinking a lot about things we have and things we want - and things we take for granted. Thinking about it reminded me of the fact that what I have now - and sometimes don’t really appreciate them as much as I should - are the things I wanted very much. I think, getting used to having is toxic. I believe we should always want more, but not forget the value of what we now have and achieved. What do you think?

🧠 Insights
Credit: Dominik Scythe on Unsplash
Credit: Dominik Scythe on Unsplash
One in four jobs are now at ‘high risk’ in terms of automations. A new study at Brooking Institute finds that many roles in transportation, food preparation and office admin are among those most at risk.
You can download the full report here.
📊 Statistics
Shopping Devices - Credit: MarketingCharts
Shopping Devices - Credit: MarketingCharts
Millennials Are Using Smartphones More Than PCs for Shopping
The younger generation in the US is well above the average when it comes to mobile shopping. While a little more than half (53%) of all shoppers ages 20-72 years have used a smartphone to shop in the past six months, nearly three-quarters (73%) of Generation Y (ages 29-38) report using their smartphone to shop, according to a report by GfK.
Read more on MarketingCharts.

YouTube Music growth - Credit: Apptopia
YouTube Music growth - Credit: Apptopia
YouTube Music Boosts Revenue 94% from 2017 to 2018
From 2017 to 2018, YouTube Music grew its in-app purchase revenue more than top players Spotify, Pandora and TIDAL. Amazon Music technically grew more but it did not offer in-app purchases for most of 2017. That’s a lot of growth for YouTube Music, but it really beat out Spotify? Spotify has been purposefully driving listeners away from in-app purchases and directing them to purchase via their website. Because of this, Spotify strategically shrank IAP revenue (-52%) from 2017 to 2018.
Read more on Apptopia.

TikTok's growth - Credit: SensorTower
TikTok's growth - Credit: SensorTower
TikTok Continues Its Climb With 75 Million New Users in December, Up 275% From 2017
Short-form video social networking app TikTok from Beijing’s Bytedance continues to expand its global footprint, chalking up its biggest month yet in terms of first-time installs during December. According to Sensor Tower’s Store Intelligence estimates, the app added 75 million new users worldwide across the App Store and Google Play last month, representing year-over-year growth of 275 percent from 20 million in December 2017.
Read more on SensorTower.

📱 Tools & Apps
🎧 Audio Stimulation
Five Guys: Jerry Murrell Five Guys: Jerry Murrell
🎮 Fun Stuff
What are you doing right now? - Credit: Reddit/u/notjohncampbell
What are you doing right now? - Credit: Reddit/u/notjohncampbell
This is not goodbye...
This is a ‘have a great week ahead’ wish.
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