[ a milestone | a dilemma ]
Last week, before hitting 100 subscribers, I was about to clean up the list of Pulse subscribers and remove the “inactive” members (meaning people who haven’t open the last x number of Pulse issues), but then after a little bit of research, I decided not to rush.
Throughout my research, I learned that not all email clients let me know if my emails have been opened. Therefore, I decided to give spring-clean up a couple of weeks. Meanwhile, I’d like to ask my dear subscribers to let me know they’re active by clicking (tapping) on the 👍 at the end of each email (or 👎 if you didn’t like it!) This way, I can make sure who’s active and who’s not, and I can clean up my list!
Cleaning up is a pretty big deal for anyone creating/curating a newsletter - or any type of content really. For me, personally, creating and sending Pulse each week takes 10+ hours (and some money), and I don’t want to spend them on people who are not interested in receiving it. I think it’s fair, isn’t it? (You can hit reply and let me know what you think, of course!)
Now the dilemma is with 100 subscribers… what would the open rate be? We shall see… (Are you interested in know the details?)
This was more of a rant than insight… but it was a milestone! 😁