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📡 Playbooks, 🔭's and 🔬's

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Welcome to another Pulse... This time, from a warm sunny Manchester! It's been another busy week arou
 
February 24 · Issue #26 · View online
Pulse
Welcome to another Pulse…
This time, from a warm sunny Manchester! It’s been another busy week around here ending with a wild night!
Got “champagne-d” & “cake-d” by Steve Aoki. You can watch [more than] a few stories on my Snapchat (perspectiveix) and the full show on my Youtube.
Other than that, here’s something I think you’ll find interesting: Hobspot’s Instagram Engagement Report 2019. You can download it for free (in exchange for your contact details).
But that’s not everything. If you’re interested in TikTok (you should at least explore it because it’s growing fast and you don’t wanna get left behind…), here are the their LEAKED Creators playbooks: General playbook, Detailed playbook, and TikTok (Douyin) Playbook - by Uplab. How about that!?
Hope you enjoy the rest of this Pulse.
Ben

🧠 Insights
They way you'd look at it - Credit: Krissana Porto on Unsplash
It pays to look at opportunity with a telescope. It’s real, but it’s distant. The telescope brings it into focus and helps you find your way there. Telescopes are easy to find if you look for them.
And it often pays to look at trouble with a microscope. Not to get intimidated by the amorphous blob that could snuff out your dreams, but instead to look at the tiny component parts, learning how it is constructed and taking away its power. Once you realize how it’s built, you can deal with it.

📊 Statistics
Top 15 Best Global Brands Ranking (2000-2018)
Top 15 Best Global Brands Ranking
This is a must-watch. Keep an eye on Apple, Google, Amazon, and Nokia… Watch the faster version here.

Shares of US Digital Advertising - Credit: Statista
Amazon Challenges Ad Duopoly
According to a new eMarketer report, digital ad spending in the United States will exceed traditional media spending, e.g. TV, print and radio ads, for the first this year. Boosted by the ongoing mobile advertising boom, digital ad spending is expected to grow 19 percent to $129 billion in 2019. 
While the digital ad market is still dominated by Google and Facebook, who account for roughly 60 percent of total spending, a third company is challenging the de-facto duopoly of the world’s largest search and social media companies. Online retail behemoth Amazon has quietly built a billion-dollar ad business which is growing at a rate of 50 percent per year.
Read more on Statista.

Brand Tweet Length Distribution - Credit: Socialbakers
Brand Tweet Length Distribution
On avg, only 12% of tweets are longer than 140 characters, with 1% hitting the 280-character limit. (Twitter’s data, 2018)
Brands are less brief: 39% of brand tweets are longer than 140 characters, with 6.6% of tweets containing 245-280 characters. (Socialbakers data, 2018)

📱 Tools & Apps
  • Icotar: A free colourful icon avatar generator.
  • Featured 3.0: Create original story layouts for Instagram [iOS]
🐦 Tweet of the Week
davy.
If I do a job in 30 minutes it’s because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes.
7:06 AM - 15 Feb 2019
🎮 Fun Stuff
Netflix? - via reddit/u/ethanrofe.
This is not goodbye...
This is another see you next week!
Ciao!
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