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📡 Let's think about e-mail... Was creating it a mistake? 🤔

Welcome to this week's Pulse! Coming to you from ⛅️ Manchester on the last day of the Summer of 2019.
September 22 · Issue #55 · View online
Welcome to this week’s Pulse!
Coming to you from ⛅️ Manchester on the last day of the Summer of 2019. Before you jump in, if you have access to Netflix, make sure to check out ‘the Mind, Explained’ series. It’s a fantastic collaboration between Netflix and Vox in short 18-20 min episodes. You can watch the trailer on Netflix’s YouTube channel, and its first episode, ’Memory, Explained,’ on Vox’s YouTube channel. Then, let me know your thoughts on Twitter @PerspectiveIX.
Now, let go through this Pulse before we “Fall!”
- Ben from [ perspective ix]

PS. I’m thinking about sending more Pulses during the week to our members, and I will add a maximum of 5 subscribers to the list of Pulse members. If you’re interested, reply to this email please and let me know. Thanks.

📰 News
  • A quiet woman in her sixties who lived alone was found beaten to death. The neighbours didn’t see anything. But her Fitbit did. [Wired]

  • Google Chrome is getting a visual update with better tab management, integrated translator, and new theme/colour schemes. [Google]

  • WhatsApp’s ‘Delete for Everyone’ doesn’t delete media files from iPhones. [TNW]

  • Instagram is restricting visibility of weight loss products and cosmetic surgery posts for teens. [Verge]

  • Facebook wants to make its AI better at detecting videos of mass shootings by training its content-removal AI with police camera footage. [Engadget]

  • Amazon changed search algorithm in ways that boost its own products. [ArsTechnica from WSJ]

🧠 Insights
E-mail - Credit: Pixabay on Pexels
E-mail - Credit: Pixabay on Pexels
Was creating e-mail a mistake?
Cal Newport wrote an excellent piece, at The New Yorker, about e-mail called, “Was E-mail a Mistake?
The piece is a really smart look at how asynchronous messaging - and e-mail - can negatively affect a workplace.
Here’s a small piece of the essay:
The dream of replacing the quick phone call with an even quicker e-mail message didn’t come to fruition; instead, what once could have been resolved in a few minutes on the phone now takes a dozen back-and-forth messages to sort out. With larger groups of people, this increased complexity becomes even more notable. Is an unresponsive colleague just delayed, or is she completely checked out? When has consensus been reached in a group e-mail exchange? Are you, the e-mail recipient, required to respond, or can you stay silent without holding up the decision-making process? Was your point properly understood, or do you now need to clarify with a follow-up message? Office workers pondering these puzzles—the real-life analogues of the theory of distributed systems—now dedicate an increasing amount of time to managing a growing number of never-ending interactions.
Read more on the New Yorker.

📊 Statistics
Shopping: Bringing Digital to Physical World - Credit: Statista
Shopping: Bringing Digital to Physical World - Credit: Statista
How Do Shoppers Bring Digital into Physical Stores?
About four in ten shoppers report checking sales and promotions available to them on a retailer’s mobile app while shopping in-store, according to the 10th annual RIS News study.
The report found that several different online consumer behaviors bled into the physical retail experience including, checking sales and promotions, comparing prices, and researching products. Shoppers were also looking to their screens to cut out some of the tasks a salesperson would perform, such as checking inventory and scanning bar codes.
Smartphones act as a perfect shopping companion, bringing some of the convenience shoppers look for online into the physical retail space. Unlike the common perception that retail is dead, retail is transitioning into the hybrid world. Some marketers are recommending that brick-and-mortar stores offer WiFi and equip their sales associates with tablets or smartphones so that they can best serve the hybrid shopping habits of consumers.

Post type distribution on Instagram Business Pages - Credit: MarketingCharts
Post type distribution on Instagram Business Pages - Credit: MarketingCharts
Instagram Benchmarks: Use of Video Increasing
Videos used in Instagram Stories have been found to have higher engagement rates than photos – which could be why Instagram business pages tend to be transitioning more to video posts, per a study from Quintly. As part of its report, Quintly analyzed more than 5.9 million posts during the Q1-Q2 2019 period, taken from more than 34,100 profiles that ranged in size from 0-1k followers to more than 10 million followers.
Image posts remain the most popular form of post, with more than two-thirds (68%) of posts from these various profiles pages using images. Profiles are almost 4 times as likely to post images than videos (18%) and about 5 times more likely to post images as carousel posts (14%).
Read more on MarketingCharts.

Growth of Stories Format - Credit: Socialbakers
Growth of Stories Format - Credit: Socialbakers
The Real Story is Stories!
And Facebook is dominating it using the Stories feature in its acquisitions, Instagram and WhatsApp, to keep Snapchat at a pretty safe distance.

📱 Tools & Apps
  • CopyPalette: Copy-paste your colour palette in a blink 🤙

🎧 Audio Stimulation
TED Talks Daily - How craving attention makes you less creative | Joseph Gordon-Levitt
🐦 Tweets of the Week
Do you see a bicycle in this picture?! That’s a hose and it verified when I selected it 😁
Middle aged people send “k” texts not knowing the weight it carries
Netflix UK & Ireland
on this day in 1994 the first ever episode of Friends dropped. happy 25th birthday to ross, rachel, chandler, monica, joey, phoebe and the turkey head. 💞
🎮 Fun Stuff
Telegram flexin' on Twitter, ruining WhatsApp
Telegram flexin' on Twitter, ruining WhatsApp
📱 what would you do? 📱 what would you do?
This is not goodbye...
This is a big thanks to you - for scrolling all the way down 😊
See you next week!
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