Teens’ Favourite Social Platform: Snapchat vs Instagram
Snapchat has reigned supreme as teens’ favourite social platform for a couple of years now, according to Piper Jaffray’s semi-annual teen surveys. But Snapchat’s rise may be cooling off, and #Instagram may be seeing renewed interest from teens, latest results show.
Asked their favourite social media platform, 46% of the 8,600 teens surveyed (almost half) cited Snapchat. That was squarely in the range set in the past 2 surveys.
What’s different about this latest edition of the survey is the uptick in popularity for Instagram. 32% reported that Instagram is their favourite platform, up from 26% in the previous survey, and reaching the highest level in at least 3 years.
Interestingly, Instagram’s rising influence isn’t coming at the expense of Snapchat, but rather Facebook and Twitter. For example, just 5% of teens named Facebook their favourite social media platform, down from 8% in the previous survey. And Twitter didn’t fare much better, with its 6% share of the vote being down from 9% in the previous study.