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Welcome to another Pulse from warm and sunny Shiraz, Iran! First, if you haven't added me on Snapchat
 
May 12 · Issue #37 · View online
Pulse
Welcome to another Pulse from warm and sunny Shiraz, Iran!
First, if you haven’t added me on Snapchat already, your missing out on the beautiful parts of my trip - I’m just saying! (sc: perspectiveix)
I’ve added a new section I’m hoping to keep, so I need your feedback:
  • 🗳 Poll of the Week; let me know what you think.
Also, not many of you took the Creative Type Test! It’s by Adobe and it’s really fun to take - and share the result! Definitely share it with me 😁 Take the test here. (Just a reminder: I turned out to be an Artist!)
- Ben from Perspective IX

🧠 Insights
Technology: ubiquitous or not? - Credit: mauro mora on Unsplash
Digital divide persists even as lower-income Americans make gains in tech adoption
Thirty years after the debut of the World Wide Web, internet use, broadband adoption and smartphone ownership have grown rapidly for all Americans – including those who are less well-off financially. But even as many aspects of the digital divide have narrowed over time, the digital lives of lower- and higher-income Americans remain markedly different.
Roughly 3 in 10 adults with household incomes below $30k a year (29%) don’t own a smartphone. More than 4 in 10 don’t have home broadband services (44%) or a traditional computer (46%). And a majority of lower-income Americans are not tablet owners. By comparison, each of these technologies is nearly ubiquitous among adults in households earning $100,000 or more a year.
Read more on PewResearch.

🗳 Poll of the Week
Which one do you prefer/use?
  1. Apple Music
  2. Spotify

📊 Statistics
TikTok growth in the US - Credit: Marketing Charts
TikTok: How Fast Is It Growing in the US, And Who’s Using It?
Watch out, there’s a new social media kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of Snapchat and Instagram Stories, TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore.
Read more on MarketingCharts.

Post Length on Social Media - Credit: Socialbakers
Post Length on Social Media
Think that Twitter is the platform where brands keep their character length on the shorter side? Think again! 
FACT: Tweets are longer than description text on Facebook and Instagram!

📱 Tools & Apps
  • YOLO: Get anonymous questions from your Snapchat followers [iOS]
  • Brave: Private, Secure and Fast Browsing; Plus, Get Paid for Viewing Ads! Can it get better!?

🎧 Audio Stimulation
Chez Panisse: Alice Waters : NPR Chez Panisse: Alice Waters : NPR
🐦 Tweets of the Week
Matt Powell
It's easy to talk the talk; much harder to walk the walk. Ad campaigns seem courageous but the real courage is in doing the right thing
12:56 PM - 12 May 2019
Matt Navarra
% of people who trust information found via social media
🇬🇧 UK: 12%
🇩🇪 Germany: 20%
🇺🇸 US: 23%
🇨🇦 Canada: 28%
🇵🇱Poland: 51%
🇮🇳 India: 52%
🇸🇦Saudi Arabia: 52%
🇹🇭Thailand: 52%
https://t.co/DhqGZteNQ3
10:01 AM - 3 May 2019
🎮 Fun Stuff
Any Game of Thrones fans in the house excited about last couple of episodes? What if Ned had listened… How much pain would’ve been avoided! 😂
You should always listen to her - Credit: reddit/u/missuncleben
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