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Welcome to almost mid-December Pulse! Are you ready for Christmas? Done with the lists? Well, I am so
 
December 16 · Issue #19 · View online
Pulse
Welcome to almost mid-December Pulse!
Are you ready for Christmas? Done with the lists? Well, I am so not. There’s a lot to do and so little time for it… I think I need a few 9-day weeks with 50-hour days…
So… this is another newsless issue #excuses! But that got me thinking, how important is the News section to you? Hit reply and let me know please 🙂
Now, let’s dive in… and thanks you for sharing Pulse with your favourite friends 😉 - Oh, if you’re on Snapchat, add perspectiveix and get a sense of our day to day process…
Ben

🧠 Insights
The Startup Rollercoaster! - Credit: Priscilla Du Preez on Unsplash
When you’re a business that is solely reliant on another business to survive, things don’t usually end well - and this is an example you should definitely read more about on BusinessInsider.

📊 Statistics
Top Mobile Apps by Download (Nov 2018) - Credit: SensorTower
TikTok Reached a New High in November
TikTok from Bytedance reached its highest ranking yet last month at No. 2 for overall global downloads behind only #WhatsApp. It had ranked No. 3 in October.
Read more on SensorTower.

The increase of interactions on videos on Instagram - Credit: MarketingCharts
Video Get More Interactions than Images
The more followers an #Instagram business page has, the more likely it is to include video in its mix of post types, according to a study from Quintly. As part of its report, Quintly analyzed more than 8.9 million posts during the Q1-Q3 2018 period from more than 44,400 profiles ranging in size from 0-1k followers to more than 10 million followers.
The analysis yielded an interesting benchmark: the vast majority (72.6%) of posts from these various pages were Image posts. In fact, posts were more than 4 times as likely to be Images as Videos (16.7% share), and almost 7 times more likely to be Images as Carousel posts (10.7% share).
However, the finding that 1 in 6 posts are Videos masks some intriguing differences by profile size. When sorting the results on post type distribution by page size, the analysis found a near-linear correlation between size and likelihood of using Videos. In other words, the larger the follower number, the more likely the page to use videos as part of the post mix, and the less likely to use Images.
Read more on MarketingCharts.

Word of Mouth & Product Discovery - Credit: GlobalWebIndex
Word of Mouth & Product Discovery
Older generations are typically more inclined to use WOM for brand discovery, with over a third of 45-54 (34%, Index 1.09) and 55-64 year olds (38%, Index 1.21) citing this as a main source for finding out about new brands and products.
For both baby boomers and Gen Xers, WOM recommendations places third as a brand discovery source behind ads seen on TV and search engines. It drops down to fourth for millennials, and sixth for Gen Z, but this still places it just ahead of recommendations on social media for both these younger generations.
Read more on GlobalWebIndex.

📱 Tools & Apps
  • Glimpse: Discover exploding trends before they take off.


🎮 Fun Stuff
How relatable is this?! - Credit: LoadingArtist.com
Credit: SafelyEndangered.com
This is not goodbye...
This is 👋 see you next week!
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