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📡 Hitting the Limit. Having a good problem.

Welcome to this week's Pulse! Just after two weeks and two issues, we've reached 50 subscribers! So,
August 26 · Issue #3 · View online
Welcome to this week’s Pulse!
Just after two weeks and two issues, we’ve reached 50 subscribers! So, first of all, thank you so much for being a part of Pulse!
But unfortunately, Revue, our beloved newsletter solution provider, only allows me to have 50 subscribers on their free plan. For the next 150 subscribers to be able to receive Pulse, it will cost me $5 per month.
However, since I’m not selling anything through Pulse, I cannot keep it sustainable without your help. You can support me and Pulse by:
  1. Signing up as a Pulse member for $5 a month to support me and get the occasional extra stuff.
  2. Joining Revue for free through this affiliate link. Each sign up will increase my subscriber limit by 50 people.
Furthermore, to keep things more efficient, I will be removing people who don’t open their emails. There’s no point in sending them emails. What do you think?
Also, a huge thanks to Ian and Simo for hitting reply on the last two Pulses and sharing their feedbacks! I really appreciate it guys! Please keep sending me feedback and help me provide you with the best I can.
Now, dive in. There’s a lot for you to read in this issue!

📰 News
  • Last week, it was Samsung tweeting stock images showing off their mobile camera; this week, it’s Huawei faking smartphone photos with a huge DSLR! [Engadget]

  • Is your face your new passport? New facial recognition tech at an airport near Washington, DC caught a man attempting to enter the US with false documents. [TheVerge]

  • So, T-Mobile confirmed hackers breached its systems [TechCrunch] and now security researchers found vulnerabilities at AT&T, T-Mobile, and Sprint that could have exposed customer data as a result of executed brute-force attacks. [TheVerge]

  • Tesla will stay a public company as Elon Musk abandons the idea of taking Tesla private. [NYTimes] Tesla’s employees got the news about this decision through an email in which Musk said, “being public appears to best serve the interests of the people of Tesla and those who have invested in our future.” [CNBC]

  • YouTube’s biggest paid event, which actually happened here in Manchester, was watched less on YouTube and more on Twitch and Periscope for free! I’m talking about the boxing match between YouTube superstars Logan Paul and KSI, which the official way to watch online was pay-per-view stream on YouTube for $10. [TheVerge]
🧠 Insights
Credit: Rami Al-zayat on Unsplash
Credit: Rami Al-zayat on Unsplash
Surprise surprise! Social posts do change minds!
📊 Statistics
Top Mobile Apps by Total Session Time. Credit: Apptopia
Top Mobile Apps by Total Session Time. Credit: Apptopia
How are you spending your time?
According to Apptopia, people spent 85 billion hours in WhatsApp in the past 3 months, which means:
85 billion hours = 3.5 billion days = 9,582,650 years. 
It’s 11.425 hours for every human-being on the planet. Just something to think about…
The Rise and Fall of MoviePass. Credit: VertoAnalytics
The Rise and Fall of MoviePass. Credit: VertoAnalytics
Also, here’s a timeline of MoviePass’ obstacles since its start in 2011 by TicToC by Bloomberg.

Media Usage by Demographic. Credit: Nielsen
Media Usage by Demographic. Credit: Nielsen
The Nielsen Total Audience Report Q1 2018
It’s no secret that media usage varies by demographic—not only by total time spent, but also in the distribution of time spent across media platforms. Older demos tend to lean more on traditional mediums, while younger generations are often early adopters of nascent technology. 
You can download the complete Nielsen Total Audience Report (Q1 2018) here.

📱 Tools & Apps
  • Brizzly: Trying to break your social media habit? Write what you want and click send. It will disappear.

  • Make My Persona: Learn what a buyer persona is and create one that your entire company can use. [by Hubspot]

  • again, not an app; but conversations with some of the most interesting people in the world by Om Malik.
🎮 Fun Stuff
Does refusing to go to the gym count as resistance training?
It does, doesn’t it?
In fact, I think that’s how I stay fit while trying not to be just media!
Sam Hurley 😎💻😎 💗 Kindness Enthusiast 💗
If you're on Social Media but not engaging — Then you're just media!
Jason Fried
In the same way that sound isn’t music, traffic isn’t audience.
and not cause any sound - or traffic!
By the way, how are you building your audience❓
This is not goodbye...
This is more like can’t wait for next week already! Meanwhile, hit me with your feedback! Just click reply!
See you next week in your inbox!
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