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📡 Finishing well matters 🏁

Welcome to this week's Pulse - from Manchester, England! Home, sweet home! Not jet-lagged - since it
May 26 · Issue #39 · View online
Welcome to this week’s Pulse - from Manchester, England!
Home, sweet home! Not jet-lagged - since it was just a 2-hour time difference - but tired af. Travelling is super fun, but long trips… not as much! I like breathers at home every couple of weeks. A mix of excitement and stability.
Speaking of stability, if you haven’t already, I think it’s time to switch your default browser to Brave. You can have all your Google Chrome Extensions you want in a faster, more private browser that blocks ads and pays you to view them if you choose!
- Ben from Perspective IX

🧠 Insights
The ending matters - Credit: Luca Bravo on Unsplash
If you start a book, you will do better if you have a plan for finishing your book.
If you take the time and spend the money to go to college, it’s worth considering graduating as well.
Aretha Franklin died without a clearly stated will. As a result, her heirs will waste time, money and frustration, because Franklin was both naive (a will doesn’t make it more likely that you will die) and selfish.
If you’re born, it pays to plan on dying.
Every year, millions of people needlessly suffer in old age because they didn’t spend twenty minutes on a health care proxy.
If you’re going to take a job, everyone will benefit if you think about how you’re going to leave that job.
And if you start a company, you should realize that you’re probably going to either sell it or fold it one day, and neither has to be a catastrophe or a failure.
Beginning is magical. So is finishing. We can embrace both.

🗳 Poll of the Week
Would you like to see last week’s tech/media news recap on Pulse?

📊 Statistics
Less neutral! - Credit: Socialbakers
Game of Thrones 👑 has officially ended.
This season Socialbakers took a look at the sentiment of fan comments left on the GOT official FB page a day before & after the premiere of each episode.
Fun fact: Episode 6 “The Iron Throne” received THE MOST positive AND negative comments!
And here's how I'd remember Game of Thrones 👑
The state of social media marketing: Platforms - Credit: Sprout Social
The State of Social Media Marketing: Sprout Social 2019 Index Report
Social marketers have a good idea which social platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use Facebook as part of their brand’s social strategy.
While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, Instagram takes the cake (69%).
Download The Sprout Social 2019 Index Report here.

Internet Advertising Revenues: Desktop vs. Mobile
Advertising revenues from mobile devices continue to grow faster than the overall market, with mobile increasing its revenue share to 65.1% in 2018.
As consumers continue to shift their viewing behaviour, advertisers have followed them. On a YoY (year-over-year) basis, mobile internet advertising revenues increased 39.7%, increasing its share of total revenues from 56.7% in FY 2017 to 65.1% in FY 2018. Reflecting the industry’s overall growth is a compounded annual growth rate (CAGR) over the past 10 years of 16.8% which over the past few years has been largely driven by the growth of mobile. The rapid growth of the mobile #advertising platform has resulted in a CAGR of 53.8% over the past five years. Mobile revenues continue to benefit from advancements in single-click eCommerce, creative ad formats and placements on social media sites.
Download the complete report by IAB + PwC in PDF here.

Top Food & Drink Apps Worldwide for April 2019 - Credit: SensorTower
Top Food & Drink Apps Worldwide for April 2019 by Downloads
The most downloaded Food & Drink category app worldwide for April 2019 was Uber Eats with close to 8 million installs, which represented a more than 2x YoY (year-over-year) increase from April 2018. The countries with the most Uber Eats app installs during this period were 🇮🇳India at 24% of its total downloads and the 🇺🇸United States at 21%.
Zomato was the second most installed Food & Drink category app worldwide last year with more than 6 million estimated first-time downloads, which represented a more than 3x increase from April 2018. The majority of Zomato’s installs were from India at 94%. McDonald’s was the next most installed Food & Drink category app, followed by Swiggy and Rappi.
Read more on SensorTower.

📱 Tools & Apps

  • Exodus: Secure, Manage, and Exchange your blockchain assets in one wallet. [iOS (new) | Android (coming soon) | macOS | Linux | Windows ]

🎧 Audio Stimulation
Belkin International: Chet Pipkin : NPR Belkin International: Chet Pipkin : NPR
🐦 Tweets of the Week
Paul Graham
The next time someone claims that starting startups is for rich kids, remind them that Airbnb happened because its founders literally could not pay their rent.
12:52 AM - 19 May 2019
🎮 Fun Stuff
Talking to the new guy... Talking to the new guy...
Good question! - Credit: Reddit/u/Amexy98
This is not goodbye...
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