Worldwide Mobile App Downloads
First-time app installs was a total of 56.7 billion for the half with the App Store accounting for 14.8 billion of those, a decrease of 1.4% from 1H18.
The 1Q19 was the first quarter where iOS downloads fell YoY overall, due to a downturn in China 🇨🇳. App Store installs bounced back in Q2, growing nearly 3 percent YoY to about 7.4 billion worldwide, but the decline in Q1 was enough to drag the entire first half into negative territory.
Google Play installs grew 16.4% YoY for the half to 41.9 billion, up from 36 billion in 1H18. This was about 2.8x greater than the volume of first-time downloads on iOS for the first two quarters of this year. Still, Apple’s platform continued to generate nearly 1.8x more revenue than Google’s on only about a third as many installs.