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📡 Facebook had bad week. Elon Musk's could've been worse!

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Welcome to this week's Pulse! Something mysterious happened last week. Many of you didn't receive Pul
 
September 30 · Issue #8 · View online
Pulse
Welcome to this week’s Pulse!
Something mysterious happened last week. Many of you didn’t receive Pulse, or at least you think you didn’t. Not sure why, but last week’s Pulse got caught in a few spam filters, which is quite frustrating. To make sure this won’t happen in the future, I’d like to ask you for a favour:
  1. Please check your spam folder, and move last week’s Pulse (issue #7) to your main inbox - there’s a lot you’ve missed by the way; and
  2. Add perspectiveix@getrevue.co to your contacts.
This will keep you in the know and makes sure you won’t miss another Pulse!
Thank you so much!
Ben

📰 News
  • Elon Musk and Tesla will pay $20 million fine each, and Musk will have to step down as the chairman of the board, to settle the SEC charges over Elon Musk’s bid to take Tesla private. Musk will remain the CEO of the company though. [Bloomberg]

  • On Friday, Facebook revealed a security breach that impacted at least 50 million of its users (possibly 90 million). Although, it failed to mention initially that the flaw affects more than just Facebook. If your account was impacted it means that a hacker could have accessed any account that you log into using Facebook. [Wired]

  • Julian Assange has stepped aside as editor-in-chief of WikiLeaks and has appointed Kristinn Hrafnsson to replace him. Apparently, it’s quite difficult to run an internet organisation with no internet access! [TheVerge]

  • Earlier this week, Instagram’s co-founders, Kevin Systrom and Mike Krieger, left the company amid frustrations with parent company Facebook. [Recode] Now that they’ve left, there’s a good chance Facebook could screw Instagram up!
🧠 Insights
Better Instagram Stories for Your Business - Credit: Elena Koycheva on Unsplash
7 Instagram Story Ideas That Work for Business
Here are 7 of the best Instagram Story ideas with examples for your business from SocialBakers.
📊 Statistics
Ad Revenue: Google & Facebook Duopoly vs Amazon - Credit: Marketing Charts
Amazon to Become #3 in the US by Ad Revenues, Put Small Dent in the Duopoly
Amazon is set to become the third-largest digital advertising platform this year, according to eMarketer’s forecast, with its digital ad revenues doubling to surpass Oath and Microsoft.
While Amazon’s ad business is expected to continue growing, there won’t be much change to Google and Facebook’s dominance in the short term.
Read more on Marketing Charts.

Proving the Pew Survey Wrong - Credit: Verto Analytics
Surveys vs. Behaviour – Proving the Pew Survey Wrong
Earlier this month, a new survey from Pew Research indicated a shift in U.S. consumer attitudes towards Facebook. Pew reported that nearly 75% of American adults (ages 18+) who use Facebook had changed the way they used it over the past year. And also, “1 in 4 Americans deleted the app from their phones.” 
However, Facebook’s own earnings reports does not indicate such a dire situation. In July 2018, the platform reported that daily active users were holding stable for users in the U.S. and Canada, with 1% quarterly growth reported.
While surveys can provide insight into prevailing consumer attitudes, they don’t always offer the most accurate view of actual consumer behaviour.
Read more on Verto Analytics.

📱 Tools & Apps
  • Dialog: Live, spoken conversation online with real people.

  • Exodus: Our favourite blockchain asset wallet.
🎮 Fun Stuff
Go check out the whole thread… It will keep you occupied for a while 😁
Wahyu Ichwandardi
Trying to capture Donald Glover’s motion in MacPaint. https://t.co/gL7JErrJpN
5:46 PM - 9 Jun 2018
This is not goodbye...
Did you know New Zealand was the first country in the world to give women the right to vote on an equal status with men in 1893?

See you next week - in your inbox, of course!
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