Netflix’s Subscriber Growth Has Shifted Away From Home
Netflix added more subscribers than ever in the fourth quarter of 2018. The company surpassed its growth targets by adding 11.4 million subscribers between October and December, bringing its subscriber total to 148.5 million, including those on a free trial.
As the following chart illustrates, Netflix’s growth has increasingly shifted to international markets in recent years as the streaming giant expanded to more and more markets. In the most recent quarter, Netflix added 9.3 million subscribers internationally and just 2.1 million on its home turf. International customers now account for 60 percent of the company’s subscriber base, up from just 40 percent three years ago.
Wall Street closely watches Netflix’s subscriber growth because the company’s ongoing investment in content, both licensed and self-produced, will only pay off in the long run if its global subscriber base continues to grow. (via Statista