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📡 After you unlock your 📱

May the Pulse be with you! How's it going? So, this time, Pulse is coming to you not from Manchester,
May 5 · Issue #36 · View online
May the Pulse be with you!
How’s it going? So, this time, Pulse is coming to you not from Manchester, UK… But from Shiraz, Iran - on Shiraz Day! That’s super awesome, especially, since I’m on holiday here! Add me on Snapchat and join me on my journey here!?
For now, scroll away and enjoy today’s Pulse.
- Ben from Perspective IX

🧠 Insights
What happens after you unlock your phone? - Credit: Harpal Singh on Unsplash
Mobile Unlock Journey Report
While countless stakeholders are focused on harnessing mobile consumer attention, there’s little understanding of the first moments of attention – the moment the device is unlocked.
Verto Analytics tries to fill this void with a report drawing on the firm’s Android Smart Panel Data.
Some of their key findings:
  1. The smartphone has, on average, a very poor Unlock Engagement Rate. When a phone is unlocked, the app that’s relaunched by unlock is closed in less than 10 seconds, more than 50% of the time.
  2. Push notifications rarely initiate content discovery. In the context of a user’s daily unlocks, less than 2% of all device unlocks involve consumers engaging with notifications from news apps, magazine apps, and entertainment apps. 
  3. Facebook and other social apps that feature feeds of fresh content benefit from being relaunched at unlock. Around 16% of Facebook’s usage comes from it being the app that is relaunched at unlock.  
Read more here and download the full report here.

📊 Statistics
Some of these myths are way too popular - Credit: HighSpeedInternet
Popular Tech Myths Americans Believe in 2019
Keeping up with all the ins and outs of technology in this rapidly changing world can be difficult. It’s completely understandable (and unavoidable) for a bit of false information to slip into the conversation here and there. But when misinformation becomes myth, it can persist in the culture for years—long after it’s been debunked.
In addition to looking at some popular tech tales people google around the US, HSI also surveyed people about the tech myths they still believe. Read what they found on HighSpeedInternet.

Top Grossing Google Play Categories in Q1 2019 - Credit: Apptopia
Top Grossing Google Play Categories in Q1 2019
There are some stark contrasts here with the top iOS grossing categories in Q1 2019. We’re all just humans with smartphones, and yet, how iOS users and Android users spend their money on mobile varies so drastically. 
Business apps are getting a lot more spend from Android users. Entertainment is still a power category, but definitely less so in North America and Latin America. The most significant drop-off is spending on Social apps. The category is completely gone from the top 10 Google Play picture. Like Social, the Lifestyle category is gone from the top list altogether. 
Read more on Apptopia.

Top Grossing iOS Categories in Q1 2019 - Credit: Apptopia
Top Grossing iOS Categories in Q1 2019
Entertainment apps are where consumers are easily convinced to spend their hard earned money. Apps like Netflix, Hulu, OZEE, Hotstar provide us entertainment when we’re bored or traveling. That this category sits up top is likely not surprising.
Read more on Apptopia.

Downloads vs hosting costs since April 2016 - Credit: Unsplash
What does Unsplash cost in 2019?
Unsplash, our favourite royalty-free stock photo service is being transparent about the cost of running Unsplash. It’s very interesting to see how much their growth has costed since April 2016.
Read more on Medium.

📱 Tools & Apps
  • SongShift: Simply transfer your music (playlists, albums, songs) between music services like Spotify, Apple Music, Deezer, etc. [iOS]
  • Convert PDF to Word, Excel, JPG, PNG & Compress PDF.

🎧 Audio Stimulation
Keeping Secrets : TED Radio Hour : NPR Keeping Secrets : TED Radio Hour : NPR
🐦 Tweets of the Week
Rob Perez
*morning alarm goes off*

Exactly 10 seconds later:
3:58 PM - 3 May 2019
🎮 Fun Stuff
@TiikkTok on Telegram
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